Newsworthy Storytelling: Engaging New Audiences Through Media Outreach

Newsworthy Storytelling: Engaging New Audiences Through Media Outreach

Activating Heritage 2022 – March 24

Presenter:

Elizabeth Neukirch, senior vice president of The Silverman Group

In this interactive workshop, Elizabeth Neukirch will guide participants through the process of developing effective public relations campaigns from conception to execution, with a focus on engaging new audiences through storytelling in different news mediums (print, broadcast, online).

Through lecture and guided exercises, workshop participants will learn strategies to incorporate public relations into their organization’s marketing strategy, including: how to position the work of an organization in a newsworthy and timely manner; effectively communicating an event/initiative to the media using clear and concise language; crafting pitches to journalists that spark curiosity and conversation; and authentic, thoughtful ways to invite people to engage with an organization through earned media.

VIEW ELIZABETH’S SLIDES HERE (pdf)

National Hellenic Museum needs your help with their Homer-athon, April 8-9!

National Hellenic Museum needs your help with their Homer-athon, April 8-9!

The National Hellenic Museum is inviting all their fellow Core Members to participate in their Homer-athon, a reading of Homer’s Odyssey, co-hosted with UIC Department of Classics and Mediterranean Studies.

During this two-day, in-person event, Friday, April 8, 12 PM – 7 PM and Saturday, April 9, 10 AM – 4 PM, they are inviting guests to help read Homer’s famed poem, Odyssey, in its entirety at the Museum. Everyone is welcome to participate, either as an audience member or a reader (passage assignments will be approximately three minutes long), and readers can sign up for one or multiple readings. 

Please click here to sign up and choose a time to read. I’m also including Homer-athon information below and attached. We hope to see you at the Homer-athon, and thank you for spreading the word about this exciting event.

Free Arts Advocacy Training: March 30, 12pm-3pm

Free Arts Advocacy Training: March 30, 12pm-3pm

Our friends at Arts Alliance Illinois are looking for folks to participate in a test training session for arts advocacy, making your case to legislators and other decision-makers on why your organization and the arts deserve funding! This is great training not just for arts advocacy but for how to craft a persuasive argument and advocate for yourself in any circumstance.

The details:

We’ve been working to revamp Arts Alliance’s Advocacy 101 training and we need a final test participation group for our new interactive curriculum. This training will help you craft your story and learn the best ways to make an impact with legislators and other decisionmakers.

This training is for people who do not have experience advocating their legislators. If you’ve participated in Arts Advocacy Day, or have experience meeting with your elected officials, pass this on to someone in your network with less experience!

 

Test Training Details:

Wednesday, March 30, 2022

12:00pm – 3:00pm

On Zoom!

REGISTER HERE

Get Ready for Activating Heritage 2022!

Get Ready for Activating Heritage 2022!

Our annual Activating Heritage conference for arts and culture professionals is starting soon, March 21-25. We’re excited to share with you everything we’ve got in store this year. Read below to learn a little more about Activating Heritage. We hope you’ll join us!

What Is the Activating Heritage conference?

Activating Heritage is an annual conference developed and delivered by the Alliance, in cooperation with Partners and Core Members. The conference connects our Members and other arts & culture workers from across the Chicago region with meaningful, capacity-building presentations and workshops facilitated by a host of scholars and leaders in the field. By reviewing best practices in financial management, marketing and communications, grant writing, collections practices, and other topics, the Alliance strengthens our members’ capacity to fulfill their significant and unique missions.

Mosaicdragon dancers

Guests at a past Activating Heritage.

What can we expect from this year’s Activating Heritage?

The conference theme this year is “The Stories We Tell.” Sessions on topics from budgeting to oral history management will all connect back to the power of narratives and storytelling.

The first day’s events on Monday, March 21 will take place in-person at DANK Haus German American Cultural Center. We’ll kick off with a Plenary Session panel with Emmy-winning reporter Adriana Cardona-Maguigad and Media Burn Executive Director Sarah Chapman in discussion on the power of narratives, moderated by award-winning storyteller Ada Cheng. We’ll follow that with a presentation of the Alliance’s Outstanding Community Award Leader nominations. Then a Networking Brunch will start at 12pm, with food from Blue Sky Bakery.

All sessions from Tuesday through Friday will be hosted online, available to join live via Zoom or to watch via a secure livestream. We have a wide range of speakers lined up to share their insights and expertise, including:

  • Christena Gunther, Founder and President, Chicago Cultural Accessibility Consortium
  • Carlos Hevia, Director of Business Development, Multilingual Connections
  • Latham Zearfoss, Cultural Liaison for the Cultural Asset Mapping Project
  • And lots more

Who should come to Activating Heritage?

Museum workers, curators, artists, educators, nonprofit professionals, humanities students, historians, cultural heritage workers. Anyone who loves culture and believes it is worth preserving and sharing may find the conference valuable and is welcome to attend!

Sounds great! Where do I register?

Hooray! We’ll see you there! 

Register online at ActivatingHeritage.org or click the button below. General Registration is $35, Partner Members are $25, Core Members are $20, and Students are $12.

The Chicago Cultural Alliance is committed to economic equity and inclusion. If you are in need of financial support for admission expenses, please email [email protected].

We’re proud of the conference lineup we’ve prepared for you this year and hope to see you there. Feel free to reach out to us with any questions!

Marie Rowley, Marketing and Communications Manager

Register now for Activating Heritage!

Register now for Activating Heritage!

We’re less than 2 weeks away from the start of our annual Activating Heritage conference! The Alliance organizes the conference based on the feedback provided by you, our Members, telling us what topics and panels you’d like to see. We hope you’ll find the sessions and workshops we have planned useful!

The first day of the conference will take place in person at DANK Haus German American Cultural Center, 4740 N Western Ave, from 10am-1pm. We’ll have a Plenary Session panel, our Outstanding Community Leader Award nomination presentations, and a Networking Brunch with tables from visiting sponsors.

All events from Tuesday March 22 through Friday March 25 are virtual, available to join via Zoom or to watch via livestream. Videos will be available for some of the sessions if you miss them but not all due to privacy restrictions from some of our speakers.

Core Member staff, board members and volunteers can register for $20. Partner Members can register for $25. We are committed to economic equity and inclusion. If you are in need of financial support for admission expenses, please email [email protected].

REGISTER HERE